Hail And Fail
Once a golden chevalier, now under the guillotine.
Taxi owners, once kings of New York’s streets, cloaked in million-dollar medallions, now find themselves crushed by Uber and Lyft, their once-valuable empires in
business-development
The Love-Hate Game: Why Some Brands Own Us and Others Fail. A Study Guide To Emotional Branding Strategy
“What you call love was invented by guys like me… to sell nylons.”
-Don Draper
Brands are intangibles. You can’t touch them, you can’t hold them in your hands. What you