High Tension - Episode 3
Library Leaves
“Trash has given us an appetite for art.”
—Pauline Kael
Turn waste into wonder. Take a discarded wine bottle, cut it in half, and wrap it in a hand-crafted lid made
branding
Hail And Fail
Once a golden chevalier, now under the guillotine.
Taxi owners—once kings of New York’s streets, cloaked in million-dollar medallions—now find themselves crushed by Uber and Lyft, their once-valuable empires in
High Tension - Episode 1
Glamour in business used to be simple. Deals were sealed over a multi-course lunch, with fine wine flowing, and by dessert, the name, logo, and marketing strategy were done. That’s it. Today,
The Love-Hate Game: Why Some Brands Own Us and Others Fail. A Study Guide To Emotional Branding Strategy
“What you call love was invented by guys like me… to sell nylons.”
—Don Draper
Brands are intangibles. You can’t touch them, you can’t hold them in your hands. What you