1 min read business-development

High Tension - Episode 2

High stakes: one wrong move, and it all goes pop
High stakes: one wrong move, and it all goes pop

Match your coffee cup to your mood—then turn it around. Simple, smart, and unexpected. Plastic takeaway coffee cups usually scream “grab and go,” a quick cash-in before you’re out the door. But Gawatt [1] Emotions flips that message, quite literally.

With a twist of the cup’s outer layer, you can display a happy, sad, or sleepy face to match your mood. It’s a clever design that makes tossing the cup away feel like a waste. Suddenly, it’s not just a disposable cup; it’s something you want to keep, adding a longer life cycle to an otherwise throwaway product.

It’s sustainability without a PhD or a Pentagon-sized budget—just smart design that makes you think twice before throwing it out.

References

  1. (2024). Amazonaws.com. https://evessio.s3.amazonaws.com/customer/c053fd79-5c06-416a-b159-9345dd4fde9f/results/images/600_medium/2015/150_backbone_gawatt.jpg
  2. Wiedemann, J., Jean Jacques Evrard, & Evrard, B. (2010). The package design book Pentawards ; [from the winners of the pentawards package design prize]. [1]. Köln Taschen.

Sam Rad