High Tension - Episode 2
Match your coffee cup to your mood, then turn it around. Simple, smart, and unexpected. Plastic takeaway coffee cups usually scream “grab and go,” a quick cash-in before you’re out the door.
Sam Rad
High Tension - Episode 1
Glamour in business used to be simple. Deals were sealed over a multi-course lunch, with fine wine flowing, and by dessert, the name, logo, and marketing strategy were done. That’s it. Today,
The Love-Hate Game: Why Some Brands Own Us and Others Fail. A Study Guide To Emotional Branding Strategy
“What you call love was invented by guys like me… to sell nylons.”
-Don Draper
Brands are intangibles. You can’t touch them, you can’t hold them in your hands. What you