High Tension - Episode 1
Glamour in business used to be simple. Deals were sealed over a multi-course lunch, with fine wine flowing, and by dessert, the name, logo, and marketing strategy were done. That’s it. Today,
Sam Rad
The Love-Hate Game: Why Some Brands Own Us and Others Fail. A Study Guide To Emotional Branding Strategy
“What you call love was invented by guys like me… to sell nylons.”
-Don Draper
Brands are intangibles. You can’t touch them, you can’t hold them in your hands. What you