About Me

Forget the gurus, the corporate buzzwords, and the overpriced playbooks. Business is more than a formula, it’s a living thing, unpredictable, messy, and completely unscripted. The market doesn’t care about your five year plan. It rewards those who adapt, think, and move before anyone else sees the shift coming.

That’s what I do. My professional name is Sam F. Rad. Outside of design world I'm Reza.

I design experiences, not interfaces, but the full journey of interaction between people, systems, and ideas. My work sits at the intersection of behavioral psychology, storytelling, and technology.

My latest project, Alternative Realities, is about clarity. It simulates the investment decisions you could have made, revealing blind spots, biases, and the emotional traps that dictate financial choices. It’s part philosophy, part AI, part business strategy.

I code. I build. I experiment. Everything you see here? It’s my work, no templates, no shortcuts, no outsourced magic (well, em dash, AI). I believe in learning by doing, failing fast, and refining until something clicks.

So if you’re here looking for a prepackaged roadmap to success, you’re in the wrong place. But if you’re here to explore, to challenge assumptions, and to see business, AI, and experience design in a new way, then stick around. Things are about to get interesting.